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Businessworld’s guide for marketers, The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behaviour in India. Anchored by essays from consumer experts, the sixth edition examines buying behaviour and consumption trends in the different product and Service markets. Based on current research from India’s best known market research agencies and consultancies such as Ernst & Young, KPMG, PricewaterhouseCoopers, McKinsey & Company, Nielsen, and others, this book guides the reader through the growth avenues in the consumer goods market, the new models in the Services industry, emergingyouth trends, investment patterns in the education market and the evolving telecom marketin India. This edition takes a close look at: - Spends on asset categories by urban and rural consumers - Growth drivers in the food, automobiles, FMCG, personal care and baby care market - The Tier II and Tier III cities, how they are growing, and how they are different - The health and wellness economy, which is embracing multiple platforms and aiming to attract foreign investors - Medical and religious tourism, the market characteristics and the promise - Online behaviour of Indian teens and much, much more

450 Seiten, kart.Antikbuch24-Schnellhilfekart. = kartoniert, sehr gut

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